There’s a Difference Between Getting Rich and Staying Rich!

03.03.25 04:07 PM - By Prakhar Patidar

There’s a Difference Between Getting Rich and Staying Rich!

We’ve all heard of "Zerodha," "Groww," and "Upstox." Heck, their ads are everywhere , from your TV screens to your Instagram feed, luring you to dive into the stock market. These platforms promise to make investing as easy as ordering pizza online. Add to that the countless Instagram influencers glorifying trading as the next big thing - sounds tempting, right? But here’s the reality: it’s a joke. And the punchline? You.

Let’s address the elephant in the room, discount broking and how it’s fueling downside rallies in equities. 

Spoiler alert: people falling for these schemes are, well, uninformed Idiots. Harsh? Maybe. True? Absolutely. Let’s break it down.

What Is Discount Broking?

Discount broking is a no-frills broking model that provides trading services at very cheap rates compared to traditional brokers. The catch? Minimal guidance, maximum speculation. Platforms like Zerodha, Groww or Upstox offer margin trading facilities, allowing you to trade with money you don’t have - sounds fun until it’s not.

Here’s the math: Let’s say you have ₹1 lakh and want to buy a stock priced at ₹100 per share. You can buy 1,000 shares with your cash. Enter the discount broker, who offers you 4x leverage. Now, you can buy 4,000 shares worth ₹4 lakh with your ₹1 lakh.

Sounds great, right? Not so fast.

 

The Trap of Leverage.

What these brokers conveniently omit is that this extra leverage comes with interest and risks. If the stock price dips, you’re not just losing money on your ₹1 lakh; you’re losing on the ₹4 lakh position. Add to that mark-to-market requirements. If the value of your holdings drops significantly, you’ll need to deposit additional funds to maintain your position. Can’t do it within a day? Boom - your position is squared off automatically, and you’re left with massive losses calculated on 4,000 shares, not just 1,000.

It’s stupid, right? Yes. But people keep falling for it. Why? Because they’re shown the easiest way to make money, and they jump in like monkeys without understanding the math involved. No, there’s no such thing as easy money. Accept it or keep digging your financial grave.

 

Discount Broking: A Catalyst for Downside Rallies.

Discount broking isn’t a new concept. It’s been used in the U.S. markets for ages, mainly as a hedge for institutional investors. But when it was introduced in India during a bull run 3-4 years ago, it became a magnet for retail investors.

Now, here’s how it fuels market corrections. During downturns, these margin-funded positions start collapsing. As stock prices fall, margin calls are triggered, forcing retail traders to either add funds or have their positions squared off. This leads to bulk order liquidations, creating a chain reaction and amplifying the downside rally. Essentially, it’s pouring gasoline on an already raging economic fire.

 

The Social Media Circus.

Adding insult to injury are the finfluencers on Instagram, posting reels with catchy music, flashy graphics, and promises of overnight riches. Stop following these clowns. They’re dopamine dealers, not financial advisors. Trading is not a get-rich-quick scheme. It’s a high-stakes game where most players lose. SEBI’s research shows that 8 out of 10 retail traders lose money in derivatives, and the tiny percentage that wins earns peanuts compared to their risk.

 

The Importance of Financial Advisors.

In a world of flashy ads, margin traps, and finfluencer hype, the importance of consulting a professional financial advisor cannot be overstated. Financial advisors bring expertise, objectivity, and a long-term perspective to the table.

At Infinity Wealth Advisor (IWA), we believe in empowering our clients to think like investors, not gamblers. Our goal is to guide you in building wealth that lasts generations through smart, goal-based financial planning. We understand the complexities of today’s markets and provide customized solutions to help you stay on track, no matter the economic climate.

So, before you get swayed by the noise, reach out to professionals who care about your financial well-being. With IWA, you’re not just getting advice, you’re gaining a partner in your journey toward financial freedom.

 

The Bottom Line: Stop Being Stupid.

Before you throw your hard-earned money into the abyss of margin trading, ask yourself: Do you want to be rich or wealthy? Rich people make quick bucks and lose it just as quickly. Wealthy people build assets that last generations. The choice is yours.

Discount brokers may have made access to markets simpler, but they’ve also made financial stupidity common. Don’t be a part of the herd jumping off the cliff. Think. Plan. Consult professionals who prioritize your financial well-being over transaction volumes.

So, the next time you see a reel about trading with trendy music, remember: the only thing trending is stupidity. And before you follow their advice, take a deep breath and unfollow them instead. Trust me, your wallet will thank you.

Prakhar Patidar